Advertising
@properties' high-impact display advertising runs every Sunday in the Chicago Tribune Real Estate section, as well as in select publications, giving your property exposure to more than 1,000,000 readers each week. Additionally, @properties can customize an advertising program for your home that includes Tribune classified; local, national and community newspapers; and lifestyle and special interest magazines.

Broker Relationships

@properties markets your property to real estate brokers via the Multiple Listing Service (MLS); broker open houses and caravans; direct mail and e-mail; special events and good old-fashioned networking. We also work hard to maintain outstanding relationships with the Chicago-area brokerage community - relationships that flourish on the basis of professional conduct, friendly service and responsiveness. Because 90 percent of real estate transactions involve a broker, the importance of good broker relations cannot be understated. The cumulative effect of our efforts goes a long way toward getting your property shown and sold.

 
Branding
It is no coincidence that we chose the @ symbol to represent our company. In today's culture, the @ is a ubiquitous sign of technology, communication, energy, convenience and cooperation - just a few of the concepts that guide our business. The @ in @properties is also a highly recognizable feature that maximizes your property's visibility on signage, in advertising and on the web. But a brand is more than just a logo. The true @properties brand is our assurance of a professional and rewarding experience that culminates in the best representation of your real estate interests.

Interactive Marketing

Every @properties listing has its own page on atproperties.com, complete with detailed property information and a photo gallery or virtual tour. We also advertise your listing on leading real estate web sites including ChicagoTribune.com/Homes and Realtor.com. In addition, @properties uses the Internet and e-mail to distribute regular e-nouncements and monthly e-newsletters to an extensive network of brokers, clients and contacts.

Database Marketing

Database marketing is the engine that drives @properties' direct mail, e-mail and broker-relations activities. Our emphasis on database marketing means your property is promoted actively and aggressively at the agent, office and corporate levels. We maintain an ever-expanding database of clients, prospects, brokers, developers, strategic partners, family and friends; and we cross-market through a variety of channels to reach the widest possible audience.